The industry’s first private technology focused ad exchange
Tech Media Exchange (TMX) is an ad exchange and real-time bidding platform that connects qualified buyers and sellers, enabling each to take advantage of cutting-edge technology and the efficiencies of an automated buying platform. TMX will enable advertisers to reach a large technology audience in real-time and bid on inventory from IDG TechNetwork’s technology publishers on an impression by impression basis as they are served. Publishers using TMX will see increased revenue, fill rates, and access to premium ads in an exclusive, closed, risk-free environment.
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TMX Press
IDG TechNetwork to Launch First Private Ad
Exchange for Technology Vertical
IDG TechNetwork CEO Longo On New Private Exchange Strategy With AdMeld
January 12, 2011